May 31st, 2011
Putting money into a PPC campaign for the purposes of generating targeted traffic for website is one of the smartest business moves you can make. However, in order to safeguard your account and to make sure that you get a high return on your investment, you must do a couple of things to ensure that click fraud will not take place. There is proof that click fraud could have been stopped if the click advertisers had done something to prepare for it. If you do not want to encounter it yourself and need to employ winning roulette strategies then you should read the following article. This shows you what steps you can take to make your PPC account click fraud proof.
Constantly Track Your Campaigns: Although tracking your ad campaigns is very essential, there are many advertisers that do not accomplish this. Quite frankly, if you cannot deal with something, you will not be able to track it.
Aim for High Value Websites for Advertising. When you use a contextual ad network for your ads, they will be relevant to the websites where they are displayed. Its to your advantage that you have the choice of where you want to your ad to be displayed, so make that work for you. Some sites just have a tendency to invite click fraud and you can’t do anything about that. It could be a bot or a person who clicks on the ads on the sites to increase the PPC revenues. However, what you can work on is the kind of sites you’re targeting to run your ads. If you want to lower your chances of having your ads placed on sites where there is unethical practices, both Yahoo! and Google give you the freedom to choose which sites you want to advertise on.
Put Down Different Bid Prices for Content Sites: The price that you dish out per click can be lowered by getting this done first, which will also greatly bring down all attached financial risk. The way that ads are shown can always be limited on certain targeted content websites, which will reduce your exposure. But, why would anyone let their ad exposure to be reduced?
Track Your Competitors:
If Needed, Contact your PPC Rep. Websites often fail to report click fraud to concerned authorities, so it goes unnoticed. Get in touch with your PPC representative to ask for a refund as soon as you feel confident there has been illegal activity going on and when you have documented facts that show you have been a victim of click fraud. Be persistent in your efforts because even though it the investigations can take time, your investment is at stake. You have to be sure that whatever steps you’re taking are in time because the more you delay such issues, the higher are the chances of losing more money.
Stopping click fraud from happening isn’t as difficult as it seems. If you are aware and do what is necessary, you can protect your PPC investment.