3 Things You Should Put on Your Website
November 5th, 2011
Deciding the features, content, and functionality that your website will have is just as important as the aesthetic aspects of the site. Oftentimes, people place useless features, excessive content, or poorly thought-out functions on their website in place of things that will actually make your website worth something.
So, to help you get started on making your website more functional, we’ve created 3 “must haves” for your website development. Of course, there are no guarantees that you will have massive amounts of traffic coming to your website, but we’re guessing these 3 points will help keep your customers engaged and coming back for more.
1. Your Website Should Have a Blog
“Why the heck would I need a blog? I’m a maid!” Your company size, your industry, your services offered should not deter you from having a blog on your website. A static website is a simple way to tell someone how to contact you, like a business card. But dynamic content on your website’s blog is like having a face to face conversation with someone that allows them to get to know more about your company and you personally.
In addition, a website blog can get picked up by search engines and rank your site higher due to the relevant content you are generation. It also transitions us to point number 2 as you’ll be able to post your blogs and articles to your social networks.
2. Your Website Should Be Linked With Your Social Network Pages
Don’t expect immediat success just by putting your company on Facebook, Twitter, and LinkedIn. You probably will have a following of you, your family, and spammers. But, if and when your company does earn a loyal following, social networks are the best ways for those loyal fans to spread the word about what you’re doing.
Everytime you tweet or post something exciting about your business, a coupon, or a contest, a loyal follower may send it to his followers which creates even more followers. Social networks are the way to create a digital word of mouth campaign.
3. Your Website Should Have Images of People
One of the most off-putting website designs is the one that lacks a face. Have you ever been to a site that is strictly text or looks more like a memo? Not only is it boring, it doesn’t connect with most people because, well, we like to connect with other people.
Think of your website as an actual physical store. Would anyone walk into a store and buy something if there was no person behind the counter smiling and encouraging? Probably not. Use stock footage, a photo of yourself, your team or something similar to give your website some life!
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