Adobe Photoshop – Graphic Design and Photo Editing Tips

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How do we link the graphic design with colours? learn graphic design online

What do colours like yellow, blue or red make us feel when we see them in a designed graphic? Do we feel sad, dreamy, sensual, aggressive or happy?
The viewers of our design will be affected by the colours we choose for our design. The choice is crucial in order to make the right impact on the target market.

When creating a corporate design it is very important to research what the first impression the colour emits to us as a signal. The identification process is the key for our success as a graphic designer and will help us keep our clients and gain more.
Choosing the right colour will create good esthetics and a feeling of harmony that will back up the product and improve the client ideas. Sets of colours stimulate our senses, our fantasies and push us to act and feel. The colours can make us love or hate a brand or product and will create social and business identifications with the products we create a graphic design for.

How to combine elements in graphic design?

In order to design a flowing, good composite graphics we need to know few facts about elements and the combination of them:

How would be combine graphic elements into our design:
Graphic elements are the visual tone of the graphic expression. In order to influence the tone in a right way it’s important to focus on the theories of illusion. The graphic elements will work inside clear graphic rules to complete the ideas indigital
graphics.

Colours, visual texture, gradient, shapes and lines:

These elements are the main ingredients of the graphic design. The line, for instance, could lead the eye to create movement in the design. With an effective strong line we could improve the whole form and design. Different graphic elements will determine the ratio between the forms on the page and will help organize the composition into a meaningful visual graphic design.

Graphic textures elements and colour transitions:

Graphic textures elements and colour transitions will supply the digital graphics with the visual sense and emotion. It could be by gentle vector lines or by bright colours to create a nice feeling of peace and relaxation.

Photographs in combination with vector graphics could bring about a sparkle of life in the design. Feeling a space or form with one colour would give the feeling of stability, order and elegance.

It is crucial, before we start designing, to think and decide where we would like to go with our design. What is the design
for and how can we execute best to make the idea shine clearly

1991 interview with legendary graphic designer Paul Rand, creator of logos for IBM, ABC-TV, Westinghouse, UPS and hundreds more.
Video Rating: 4 / 5

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Graphic design is an aesthetic and professional craft which necessitates tailoring graphics for visual communication and its presentational aspects. Graphic design designers employ typography, layout and artistic proficiencies to bring forth their oeuvre. Some of the more familiar uses of graphic designs include magazines, adverts and product promotional materials. The graphic design of any subject matter must integrate the commercial goals and strategy of an organization, the output abilities, and the budget restrictions of the promoter.

For a graphic designer new thoughts & ideas can come by way of experimenting with modern tools and techniques. These days’ computers have become an essential tool in the graphic design business. Computers and software applications are more often than not, seen by imaginative professionals as hard-hitting production tools than other conventional methods. Internet & other technological innovations have made it easy to get any kind of graphic design help as World Wide Web is laded with the information to simplify the graphic designers’ job. But with all the technology at your disposal, the buttoned-down mind is still be the most significant graphic design tool available to you as this art requires sound judgment and creativity. The method of presentation which includes medium & its expressive style are some of the others factors that are equally important to the design. The right development and presentation tools can considerably alter how an audience embraces a project.

Organizations these days are also outsourcing graphic design projects for obtaining cost benefits as they believe that an idea is not limited by geographical boundaries and can present itself from anyone & anywhere. The benefits & possibilities of this user-centric approach to graphic designs are immense and hence such community-based design challenges are the way forward for most new-age graphic designers. The graphic design challenge requires design professionals who can implement the graphic design maxims to each graphic art component separately as well as to the final piece. The challenge is open to in-house design staffs, marketing or advertising agencies, art studios & free-lance artists from around the world. This graphic challenge may demand the interpretation and exhibition of existing text or some pre-existing imagery or visual excogitated by the graphic designer and also require the graphic artist to be comfortable in working with diverse mediums with lots of experimentation.

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Los Angeles, CA (PRWEB) January 27, 2009

IARC accredited The Graphic Design School announces a January launch of an innovative online learning solution that provides an affordable, one-on-one graphic design qualification to students from anywhere in the world at any

income level. The online course delivers twelve core modules and software video tutorials that provide an innovative self-paced graphic design program supported by one-on-one tutelage by leading graphic design professors.

“The Graphic Design School’s online course is the right idea at the right time. Professor Kellie Schroeder says”, “The expense of a

traditional University education shuts the door to a large percentage of the population. The Graphic Design School opens those doors. It gives students the marketable skills needed to enter a growing graphic design industry.”

The comprehensive 12 module course covers fundamental principles of design and color theory, typographic design, photography and graphic illustration. In the interest of affordability, the course supplies step-by-step video tutorials for industry standard software Adobe Illustrator, Photoshop and InDesign, as well as the free open source equivalents of Inkscape, GIMP and Scribus.

“Developing the online graphic design course has created an opportunity to pass on the intrinsic values and culture of design to the world’s creatives.

The talented minds that otherwise would not have access to learning a design discipline, be it due to budget or demographic restrictions.” Director and founder Simone Giorgi states, “We are already astounded by the incredible talent that has signed up since our launch, we are so excited to see how they will impact the design field.”

The Graphic Design School opened for business in January 2009. Launching all over the world with more than 28 dedicated country websites.

The Graphic Design School is answering inquiries and accepting enrollments now at it’s main websites:

The Graphic Design School USA

The Graphic Design School Australia

thegraphicdesignschool.co.uk

thegraphicdesignschool.eu

thegraphicdesignschool.co.za

thegraphicdesignschool.asia

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Website is the most vital platform for a successful business that wants to deliver information globally. Selecting the best designing company that can provide a cheap web design is no more a complex task. It is to be remembered that hiring a good designer to design your website can at times be exorbitant. Instead of spending all your money simply on designing, you can prefer a cheap web design strategy that is both admirable and marvelous. Therefore, market survey is essential before finalizing any deal.

Most business owners try to invest the minimum amount that will help them to get a business name and display their services or products to the customers as quickly as possible. For an initial start up, a cheap web design can help you the best, without having to sacrifice on the quality of work required. Lot of business websites do not need flashy animated pictures or complicated programming. A good web designer can build the templates for your websites and make it look really striking and gorgeous at even a very affordable price. They can support a design with beautiful images and relevant, informative text to make your site look attractive.

Before selecting on any cheap web design company, check their design principles; be aware of the rates in the market and the customer services they have to offer. A good web design maintains a process that analyses the business needs, plans for the best solution, creates a structure and then designs it accordingly. It will not only provide an effective online presence for your business but will also help you to make your website an important resource for your customers and yield positive results.

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Provided in layman’s terms, this tutorial is filled with tips, tricks and shortcuts to help students get the most out of their Adobe Photoshop. You can master basic tools and concepts within a two hour time frame however the entire series will provide even the most inexperienced of users with hours of study tips and exercises.

Learn Photoshop Now contains 14 different videos. The first two videos will teach students how to maneuver within the Photoshop Environment. After that, the videos quickly move the students into learning practical techniques that are used over and over when creating graphic designs. Learn how to paint and draw, how to work with images, how to retouch photographs and more!

Learn Photoshop Now is focused on providing students with the resources and tools they need through various supplemental resources. Other videos are also added (for Photoshop CS2 Updates) as part of the tutorial package. In a seven part video series, students will learn how to handle basic CS2 updates. Learn Photoshop Now also updates students through their informational power-packed blog. Sign up for an RSS feed to stay informed about the latest going on with Learn Photoshop Now.

New students will receive over 0 of special bonuses free as part of their purchase. Offering a bundle of software packages and e-books, some of the titles students will receive are a full PDF transcript of the videos, E-cover Magic, A Guide to Digital Photography, The Handy Color Schemer, Picture Gallery Maker and 86 Bonus Articles on Photoshop.

To add even more value to the Learn Photoshop Now learning system, it is backed by a 56 Day risk free guarantee. If students are not completely satisfied with their learning, they can get a 100% refund and keep the system for free. This is one of the most competitive product guarantees in the market! 

David Peters is a well-established Adobe Photoshop Coach. He understands the needs and fears of new Photoshop users and has helped many people with his tutorial series. Also of proven value are his ongoing email updates which keep his students at the forefront of learning.

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Happy with our training? Donate! tinyurl.com For more tutorials, head to www.tutcast.com – Brightening teeth in Photoshop! Music: Kevin MacLeod
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One of the biggest concerns for any photographer is to make sure that the process goes as smoothly and hassle free as possible. The art of photography might be captivating and creative in nature but the long editing sessions are extremely monotonous and tedious for any photographer. There is no way to actually change the entire dynamics of the process but special tools are available that can reduce the time and the effort taken in order to complete a large edit. All you need to do is get hold of the specialized Light room Keyboard and it would change your editing experience completely.

The biggest problem with the editing session is the multiple little adjustments that are required on an image, all of which require combined keystroke sequences. Keeping such a problem of Adobe Light room in mind, the RPG keys workflow plug in (keyboard+ software) would allow you to map these actions onto a single key. This way, all of the complex sequences can be performed, just with a simple touch of a key when you need it. As the edits keep piling up, this tool might end up being the Best photo editing resource in your hands when you have lots of images and are pressed for time.

Lots of people choose to simply because it is the most well-known image editor that is available on a commercial basis. It includes hundreds of special tools and functions that can make your picture look astonishing in clarity after the edit process. When you look at the multiple functions that are available, you would realize the importance of single keystroke editing. Whether you are performing an Adobe Photoshop upgrade or sticking to your preferred version, the workflow plug in is completely compatible with all the instances of the product.

Photographers can buy specific instances of the plug in or a complete combo pack that is compatible with different version of image editing products such as Adobe Light Room and Adobe Photoshop online. The simple version is for quick edits because it lets you map your native application shortcuts to a single key in the keyboard. The advanced version is where you get complete power and control beyond just the shortcuts. You can perform over 150 user defined functions and actions in Photoshop alone along with adjustment slider movement in Light Room ACR. When it comes to choosing the Best photo editing program, this tool set must be a part of your resources.

Keeping the different needs of photographers in mind, the plug in keyboard also comes in special wireless and USB oriented versions to enable superior Photo editing service on the fly.  You can avail of amazing prices when you buy the combo packs making sure that the time that you save via Online photo editing can be utilized in getting more projects from your clients.

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How to become a graphic designer? graphic courses online?

A graphic designer should master all the digital graphic programs likeIllustrator, Photoshop,Indesign, Flash and Dream weaver. Flash and Dream weaver are programs whcih are used for designing and building Internet sites.
Any potential graphic designer should know these progammes if he or she intends to becomea web designer.
Studying graphic design entails the designer having to learn and construct designs in digital graphic programs, develop a concept and execute it. There is no need for a BA degree or high education to become a graphic designer. Today it’s sufficient to have a diploma as what counts in thegraphic design field is not where you studied but rather your talent and the knowledge you have in design.

Many times I hear stories from graphic designers about employers that didn’t bother to check their diploma or were not interested in where they studied. Instead, they wanted to see their portfolio and asked intensively about their graphic
programs skills. High abilities in mastering the graphic programs are the key for a fast worker and good transferring ideas into reality. The graphic designer should show his serious attitude and knowledge he or she brings with them to a working place and generally towards the growing graphic industry of our days.

There is a big selection of possibilities where to study graphic design. Each institution offers certain graphic design program but at the end of the day they are all judged by the graphic design portfolio the students produce. The portfolio will consist of Flash,Illustrator, Photoshop, Indesign and Dream weaver works. There are many career options for graphic designers in the multimedia area, visual communication, advertising and PR, web design, fashion companies, photography field, events etc. A designer can emphasize his studies around the TV design, print, web design, photo enhancement or graphic illustration. All in all these are the studies of modern digital art which is rapidly developing in our times. Some of the studies programs offered by schools are overlapping and that’s why it’s important to decide about the future graphic design direction the student would like to see himself at the end of the studies. An early direction of career would result in future satisfaction.

Graphic design studies can start by taking few courses like interdiscipline Photoshop course, Photoshop course for Photography, Illustrator course for graphic illustrations or for fashion and graphic design. The studies of graphic design vary from three months to two years. If the student decides to study the whole package of Adobe:Photoshop, Illustrator, Indesign, Dream weaver and Flash, the studies might take up to year and a half. Some Art institutions offer degree studies of three to four years, but they cannot guarantee a better portfolio that a student can produce in seven or eight months of studying. Any plan or studies that the student chooses will get him closer and develop him to a bett er place in the work market, all depending initially on the student talent, the quality of the works he will produce and the level of the guides the school offers.

During and at the end of the studies it is recommended to experience as many trainee jobs as possible in order to get firsthand experience with print productions and graphic design.

It is worthwhile to do those jobs without payment if necessary, just to taste the graphic world and gain some experience. Above all it is crucial to present the works we created in a portfolio, preferably in a site or high quality printed album. The presentation has to be perfect and show the seriousness of the student on his way to become a graphic designer.
Additional careers the graphic designer can apply for after his studies are the fashion area, magazine design, newspapers, events, photography and print productions.

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A-Z graphic design dictionary ,online graphic design training,graphic design distance learning

A
Acrobat reader – Reading software for sharing electronic documents in PDF format. Using PDF prevents modifying a file and ensures that it will be displayed the same on each computer. Acrobat was developed by Adobe Corporation.
Adobe Flash – Multimedia and animation software by Adobe for displaying pictures, sound and motion.
Adobe Photoshop – Software for processing images primarily based pixels from Adobe. This software is the most common for photo processing in the market.
Alphabetic key – A list, in alphabetic order, of the content mentioned in the book/booklet.
An opening letter – A highlighted or enlarged letter, opening an article or a book chapter.
Art – An advertising agency position. The Art is in charge of campaigns design.
A thousand ran – The following thousand printed sheets for the same graphic job.

B
Block/plate – Bullet format. Specific formatting that dip’s it in ink or pupil pressure on paper it embeds a design on the grooves. An example: personal stamps warfare.
Body text – All the text included in an ad
Big – A mark on a folded paper, created by a blank knife.
Barcode – An optical code used to mark and identify products. The code is embedded or glued to the back of the product and a reading of it will supply information about the product.
Bleed – Overflow.  A picture or a graphic that are beyond the boundaries of the file are marked to trim the paper after printing location.
Blanket – The cylinder holding the printing paper in an offset press.
This technique is suitable best for the textile and fashion industry as well as cartonnage.
Bmp – (bitmap) – Format that supports colour depth of up to 24 bits. Format creates
large files.
Branding – Examination of the brand’s position in the market.
Brief – a glance summary of critical data to manage advertising campaigns.
Bristol board – Bristol thick paper, carton. Bristol American-a type of fancy tough paper. Usually glossy on one side and white on the other.

C
Campaign – Contains a series of multiple messages in a specific topic, publication on the various communications primarily for promoting a particular purpose, or social marketing.
Capa – Foam board panel. Pictures can be pasted on it.
Cartonnage – carton works.
Chromo mat/gloss – Paper-less wood coated. Water proof glossy coat is suitable for highlighting an offset press product. This type of paper is most often used for magazines, catalogs and flyers and for high quality internal pages as well as for emphasizing a graphical design for fancy format.
Clip art – A general images collection, used in graphic design for non specific products.
Collecting – One of the finalizing stages of binding in the printing process. The collecting is done mainly manually, especially on small products.
Consignment – The method of sale in shops, that Distributor accepts only payment for merchandise sold at the shop, and getting back into his own hands the goods that are not sold.
Contras – A set of 24 sheets of paper.
Copy writer – Responsible for the content of the campaigns in an advertising agency.
Cylinder printing – This is the highest quality method for printing. The design is engraved on the cylinder which is actually a small Clipboard. Used when printing millions of copies.
Cropping method – Crop products, paper or card stock, according to the required graphic outlines.
Cropping method – Cut cardboard or packaging by a selected design using special designed knifes.
CYMK colours – These are the primary colors in printouts process. Cyan, magenta, yellow, black. By mixing percentages of them you can create almost any colour. 

D
Digital print – A developing of recent years. In this method the information is being transferred directly from the computer to colour magnetize cylinder. The digital print is used for small quantities like banners and posters and can be printed on a variety of materials.
Distribution – The process of giving out copies from a book, brochure and flyers to a targeted audience or private people.
DPI – The unit of measurement of the resolution of the printing jobs. (dots per inch(

E
Edition – The number of copies that are printed in the same serie at one time.
Eps – (encapsulated postscript) – The format used for exporting vector graphics from graphic soft wares. Editable format in Illustrator.
Examiners – Manuscripts examiners. Literature specialists who review manuscripts for the publishing houses.

F
Film – Film is used for the development of art in analog method. Film is an intermediate step in creating a plate.
Finishing/Finalizing – These are all actions made after printing to finish work such as: cover, etc.
First thousand – These are the first thousand sheets printed. Because the machine needs special operations like washing the plates, the first thousand sheets printed are more expensive than the following printed sheets.
Flexography – printing, using flexible relief plates. Suitable best for various types of food packaging and nylon bags.
Font – The structure and style of a letter.
Format – The technical settings of a work: dimensions, weight paper, binding type, and more.
Front page – Front of a book, brochure, and magazine. Usually will include the product name, the author name, drawing and illustration.

G
Gif – (graphic interchange format) – A very popular format for its special qualities; it supports animation and has the ability to show a transparent background. Gif can contain up to 256-colour image digital condensed, using the compression method that doesn’t lose information (lossless).
Gramage – The unit of measurement of the weight of paper per square meter.
Gray scale – A grayscale image. Each pixel that appears in the image can be in the colours: black, white or gray.
Greifer – A centimeter wide fringe that does not receive ink because it is used by the printing machine as a handle to hold the paper during the process.
Grid – Template used by a graphic designer.
Guillotine – cropping facility with a sharp knife paper.

H
Hardcover – Hard cardboard cover, mainly used for binding books.
Hit embedding – Creating an embedded object by pressing the plate to the paper.

I
Illustrator – A graphic program for illustrations and vector graphic design. Developed by Adobe Company.
Imposition – Organizing the pages for print in a way that after the printing, folding and cutting the final page layout will be perfect.
In design – software specialized in layout for books and magazines. Designed mainly for working with text.
Initial campaign – The unveiling of a new brand or product to the public through the campaign early publications.
Ink injection printer – Printing in this printer requires a waiting period of several seconds after you finish the print procedure because it squirts the drops of ink on the paper.
Insert – A separate advert pamphlet, usually inserted inside a newspaper or magazine. The quality or the insert is higher than the newspaper or magazine as it is not connected to its format of printing.
Iris – A colour sample, used in print houses to estimate the colours in the final print. Even though the iris is almost accurate there could be a slight bias in the final print.
Italic font – One form of the font. The font tilts to one side. Especially used this emphasizing in a design.

J
Jpeg – (portable network graphics) – Another very popular format for the Internet. The format used for transfer pictures and graphics. Also using it on DVD, digital cameras, and software. Can be used with 16 million colours, although the compression might cause some data lose.

L
Lacquer – A transparent varnish layer. Protects the colours and also gives a fancy style to the product.
Lamination – Nylon-coated paper in order to prolong the shelf life of the finished product. Gives product a fancy look. For example menus.
Laser printer – This printer prints on the paper by laser ray and toner powder that melts on the paper.
Logo – Is a computerized form of illustration or text that is created to represent a specific body symbol, company or product.
Lupe – A magnifier that is used by typists in the printing and graphics to view closely the image points.

M
Master – Prototype of a creation. Often used in a page-layout software such as In Design.

N
Numbering – It is a component which is located in image setters in order to number the pages.

O
Octobo – Means eight in Latin. In the graphics world it refers to a sheet that has been folded three times to create eight pages.
Offset printing – The most common method of printing today in the press industry. This method for printing large amounts, such as magazine, book, flyers, brochures and most paper products. This method is a developing and improvement of lithography, a copy of the page that you would like to print “embedded” on aluminum plates which are attached on a roll. The aluminum plates transfer the embedded information to a sheet.

P
Page-layout – Procedure of ordering text in a clear and accurate text frame pages, according to what was planned in advance. Often used for making books and other text content in the software In Design.
Pantone Colours – The conventional method to set the colours in the world. The method was created by mixing 8 primary colours that create 512 shades of colours. Pantone Company built a “fan” catalog that next to each colour specified the exact formula to create the colour and the colour that is received after the printing.
Panton fan – The colours catalog of the Panton Company.
Paperback – Soft cardboard cover, stronger than the internal papers.
Paper-less wood – Fine writing and printing paper, containing up to 10% wood chewing.
Paper sheet – Fixed size unit paper sheet, according to a common measurement method.
Pdf – (portable document format) – Is a format developed by Adobe Systems and can be viewed using Adobe Reader, accurate content regardless of the platform. Allows you to save more than one page, and even with interactive capabilities. Another advantage of Pdf is the ability to lock the documents so they can’t be changed or printed and thus should keep copyright and prevent distortion of the contents.
Perforation – Hole punch in sequence over a sheet of paper, designed to allow easy tear. This technique is used for stamps, and notebooks. Today it is used as well for coupons tear-off from magazines, booklets and newspapers.
Plate – Aluminum plate projected for the press. This plate is used in offset press. Each plate can be used for one ink. The printing process may include four-cyan, magenta, yellow, and black, and sometimes even for gold, silver or special plate for lacquer.
Png – (portable network graphic) – Designed specifically for Internet format that uses a sophisticated compression method without losing data. The format supports variable transparency, allows 24-bit colour depth.
Postscript printer – Is a programming language. This type of printer contains RAM memory and processor. An image and/or text that will be printed using this printer will look better. You can send a PostScript print file without opening it.
Pixel – The basic unit of information that describes a single computerized graphic design.
Pixel based software – Software rendering based on pixels.
Post – An ad produced in an editing studio. Includes the most basic animation and titles.
Postal distribution- A method for distributing printed material by postal mail to a large number of recipients in order to publish any information.
Pre-post – All the necessary steps to bring the product or the final formatting to the printing press itself. Actions that are at this stage are: closing files, produce hard copies of your colour, imposition, proofing and more.
Print – Production of copies of the same design or some template on paper by using ink.
Print house – A company, specialized in operating printing machines for the graphic design industry.
Printing screen – By measuring the number of lines per inch the screen creates one tone colour out of points. The denser the points are the tone colour will get closer to its original base colour.
Process – Process colours are used in offset printing method. Prints all colours using mix of four unique tones of primaries C, M, Y, K: Cyan (blue), Magenta (red), Yellow (yellow) and black (Key).
Proof – Critical reading and locating and fixing errors in the text.
Punctuation – In order to highlight a particular physical element on printed paper it is possible to “knock” using block on paper so the element will punctuate on the other side of the paper. Very common on letterhead or business cards for fancy style.

R
Raw – Format that contains all the data, without processing. High-quality photo format used by photographers in fashion productions which require maximum quality and further professional processing.
Rebranding – Changing an existing brand of commercial or public body to match the currently existing market.
Resolution – This means by the dictionary – separation. The term is being used by many professional areas. In the graphic industry it refers to the quality of the picture. By the amount of colour units given in a certain space. It is customary in screens to refer to pixel per square inch and in print to points per square inch – DPI.
Roll-up – Promotional poster that can be rolled up and down quickly. The poster has a special stand.

S
Screen calibration – Screen colour matching procedure in order to have the graphic design appears to be adjusted to the printed product best as possible.
Screen printing – The graphics and other elements are being transferred according to the density of the net. In our days the net is made out of synthetic fibers but in the past it was made out of silk. The elements will not transfer where the net is
Selective lacquer – A transparent varnish layer on parts of the paper not all of it.
Service agency – Before the modern methods were introduced, the agencies were the places where the negatives got developed for the printing plates.
Sewn book – Book binding in thin cover. The method of attaching the pages is by sewing, the same as binding hard cover books.
Shading – A method of creating a feeling of 3D or for emphasis by creating a separated layer between the image and background.
Sheet – Unit for measuring the texts, the amount of paper for printing. According to this unit, it is customary to quantify edit and translate large jobs.
Slogan – The central statement of the campaign.
Spin – Information that shows a new product, or partially for marketing purposes.
Spiral binding – is the most economical form of mechanical binding when using plastic or metal. It is commonly used for atlases and other publications where it is necessary or desirable to be able to open the publication back on itself without breaking the spine. It is made by punching holes along the entire length of the spine of the page and winding a wire (like a spring) through the holes to provide a fully flexible hinge at the spine.
Spot – A single exposure within the TV advertising campaign, which typically consists of hundreds of spots.
Spot colours – All print colours other than black or alternate colour that should be emphasized, that came out for separating plates as a single colour.
Staple binding – Stapling through the centerfold, also called saddle-stitching, joins a set of nested folios into a single magazine issue; most American comic books are well-known examples of this type.
Sticker – A sticker or any graphics, glued on any product.
Sublimation printing – is a method of computerized printing where ink is passed through heat. Can print on a variety of high quality materials and very high fault tolerance. Is used primarily on fabrics and plastics.
Sun copy – Enable to check the location of text, photos and pages without colour before printing.
S.W.O.T – (strength, weaknesses, opportunities, threats) – The fundamental features of the product analysis, a vital element in any brief.

T
Tampon print – A method used to print on round products such as balls, pens, etc.
Teaser – An advertisement based on clues without specifying a visible product.
Tiff – (tagged image file format) – A very common format for transferring files. Supported by many soft wares. The format supports a variety of colour management methods, can contain pictures CMYK model, printable colour advanced compression method.
Tints – Dilution point that gives the colour another hue, measured as a percentage of the original colour.
Typography – Typography is the art of designing the letters, page-layout and the order of the letters. Typography deals with the size of a letter and in which shape it is organized on the page. The main goal of typography is to create a clear but interesting type experience for the viewer.

V
Vector software – Software that allows to increase our formatting objects as much as we want without damaging the quality because it is based on vector rather than pixels.
Vector software Freehand – Vector graphics design software, a multidimensional. Hardly in use because Adobe bought it stopped developing it. Instead the company encourages the use of Illustrator software.

W
Water lacquer – Water based Lacquer. Clear and doesn’t turn yellow over time. Is commonly used in order to protect the print colors.
Wmf – (windows metafile) – A vector file format. Editable format in Illustrator.

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