Have you created a new website for your work at home business, but just cannot seem to get it to rank in Google? If so, you are more than likely experiencing the effects of what is known as the Google Sandbox. Realize that there is no need to panic as this is normal. Essentially, Google tends not to allow websites to rank prominently in their search engine for the first year. Thus, young websites are forced to play in the “sandbox” until they mature. Thus the term, “Google Sandbox”. While according to Google, there is no sandbox per se, there definitely is a filtering effect which precludes young websites from ranking prominently. All is not lost, nonetheless. There are other ways to get targeted traffic to your website, and we will explore this ways in this article.
1. Optimize Your Website For the Search Engines
The reason why everyone focuses on ranking in Google, is because Google receives the most search traffic. With that being said, there is not reason to disregard the other two of the Big Three, Yahoo and Bing. The truth is that while your work at home website may have a difficult ranking in Google for its first year, it will probably have a much easier time ranking in the other two search engines. As a result, it is important to optimize your web pages for the search engines. Doing so will make your website more likely to rank. This will also come in handy in achieving high Google rankings, once your website jumps out of the sandbox.
2. Take Steps to Receive One Way Links to Your Website
A major factor in determining how high you rank in Google, is how many other websites link to your website. Essentially, when a website links to yours it is akin to a vote for your website. How many votes receive, and the quality of the website which these votes come from, is very important in determining where your website ranks for certain keywords. This of course is in addition to the on-page optimization of your actual web pages.
Therefore, in the meantime, while your website is sitting in Google’s Sandbox, it is a great idea to build one-way links which point at your website. One way in which you can do this is via what is known as article marketing. Essentially, you write informative articles on topics related to your niche, submit them to article directories, and place a link back to your website at the end of the article. Essentially as I have done in this article.
3. Take Advantage of Pay Per Click
Yes, free traffic is great, and can be obtained. This is especially true for websites which rank prominently in the search engines. However, while you wait for this to occur with your website, you can steer targeted traffic to your site immediately with Pay Per Click (PPC). In a nutshell, PPC involves bidding for sponsored search engine placement. The higher that you bid, the higher your website will appear in the sponsored search engine rankings. Provided that you utilize keywords and key phrases which lead to a decent conversion rate, you will make money. However, if you fail to test which keywords convert and which do not, you might end up at a deficit. This it is why it is important to pay close attention to conversion rates utilizing this method of paid advertising.
Well, that brings us to the point where we wrap things up. Hopefully you can see that if you are working hard to rank in Google within the first few months of your website’s existence, and are not seeing the results, it is more than likely due to the fact that your website it in Google’s Sandbox. Be cognizant of the fact that attempting to rank for more competitive keywords will keep your website in Google’s Sandbox for a longer period of time. For example, any website which attempts to rank for the key phrase, “work at home” will experience a fairly long wait due to the fact that this is a very competitive term. However, a website attempting to rank for the key phrase, “work at home in the City of Winnipeg” will not have much trouble ranking at all, and will most likely spend very little time in the sandbox. This is due to the fact that this search phrase is much more specific, and far less competitive. One way or another, just realize that slow and steady wins the race. You must be consistent to achieve the desired results.
Assuming that you Work At Home , there is a good chance that you have a website. Assuming that you want to Make Money Online with the help of your website, you cannot remain the Google’s Sandbox. Drop in and see what we are about at SOSComplete.com
Technorati Tags: business, careers, cash, e commerce, employment, entrepreneurs, finance, home business, jobs, Make Money Online, money, online business, web design, Work, Work At Home